Get Social - The Connected Leader Podcast - Carlos Gil CEO, Gil Media Co, Author

Michelle Carvill:
Hello and welcome to the Get Social Connected Leader podcast, where I, Michelle Carvill, interview business leaders around the practicalities of how, in this hyper-connected digital age, they are embracing digital technologies to tune in, and connect, and communicate. You can find all episodes of the podcast, together with show notes, via our website carvillecreative.co.uk/podcasts.
Michelle Carvill:
In this episode of the Get Social Connected Leader podcast, I'm delighted to interview Carlos Gil. Carlos is the author of The End of Marketing, recently published by Kogan Page. He's also an international keynote speaker and award winning digital storyteller with over a decade of experience leading social media strategy for global brands, including LinkedIn, Winn Dixie, Sav-A-Lot, and B&C Software. He's the CEO and founder of Gil Media Co., a full service digital marketing firm based in Los Angeles, and his expertise has been featured by CNN Money, Harvard Business Review, Social Media Examiner, and Inc. He's also a regular contributor to Entrepreneur Magazine.
Michelle Carvill:
Carlos, welcome to the Connected Leader podcast. It's wonderful to have you here.
Carlos Gil:
It is so good to be here on the podcast with you. Thank you so much for having me as your guest.
Michelle Carvill:
Absolutely delighted. I have been reading your fantastic book, Carlos, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. It's very clear from reading your book that you and I are kindred spirits when it comes to social media and our views around marketing, relationship marketing, social listening. So I'm really looking forward to diving into this conversation.
Carlos Gil:
Yeah, likewise. Let's do it.
Michelle Carvill:
You, yourself, are a leader of your own organization. You're clearly very active on social and, indeed, you are a champion in an educator in helping other organizations to engage with social media and digital. Tell me a little bit then about how you got started using social media and why.
Carlos Gil:
I got started using social media well before I had a career in marketing. I started using social media back when it was called, America On Line, or AOL, here in the States, right about 1995, '96, I'd like to say. And I bring this up because social media in itself, while the platforms have evolved and changed, the way that we use it hasn't really changed much over the last, I don't know, 25 almost 30 years. And I say this because when I started using social media, and I know a lot of people think social media is Facebook and Twitter, but really what social media is, is socializing. It's connecting with people virtually speaking online, having communications, having dialog, building a relationship. These are things I was doing at a very, very young age, and I started seeing, as a use, where the current was headed.
Carlos Gil:
I started using social media professionally right around 2008. And to give you context, how I fell upon this career I have today is actually as a result of a job loss. I was working in the banking industry at the time, and I was laid off. November 5th, 2008 was the exact date I lost my job in the banking industry. And, if you recall, right around that time it was the beginning of what we would come to now identify as the great recession. November 2008, there was so many people losing their jobs right around the same time, and they were all gravitating to LinkedIn. And it was through LinkedIn where I saw this opportunity to give back and help other out of work professionals just like myself.
Carlos Gil:
Now, mind you, I was 25 years old at the time. I had never ran a business before. I wasn't a serial entrepreneur. I didn't have the skills I have today from a marketing standpoint. I was really, really just green. And it was through LinkedIn where I just became inspired to start up my own business. It just became Jobs Direct USA, which was an online job board at the time. Now, how do you grow a business when you, first of all, are in an industry trying to help people find jobs, when hundreds of thousands of professionals are losing their jobs right around that same time? How do you grow a business when you have zero marketing budget, zero spending, and very limited experience running a business?
Carlos Gil:
Well, for me that answer became social media marketing. Social media was still relatively at the ground level back then. We're talking 2008. Facebook wasn't really being used on a commercial level yet. Twitter was only a few years old. LinkedIn was only a few years old at the time. All these social networks were not being utilized how they are today by the masses, and that's where I really saw the opportunity to capitalize. The way I was able to grow my startup very quickly was by building relationships and hosting events in communities called, pink slip parties. What I realized, early on, using social media is social media is a gateway to meet people. And that gateway, or that super highway, if you will, helps escalate to the front of the line virtually anyone that you want to meet.
Carlos Gil:
Back then, I was trying to engage and sell to heads of HR, recruiters, town acquisition managers. That was one subset I was trying to sell to and I was immediately able to go on LinkedIn and join various groups, network within the groups, identify who it is I was trying to sell to, and then boom, I could develop a relationship directly with them. The flip side of that was when I was hosting events in various cities, I would host these pink slip parties, I would also leverage platforms like Twitter to reach out to media in order for them to come cover my event.
Carlos Gil:
What I'm trying to say here is that, at a very young age, I discovered that you can use these mediums, not only to build a brand for yourself, like I did for myself back then and I still do today, but you can also use these mediums to connect with who it is that you are trying to sell to without having to do the traditional cold calling tactic of picking up the phone and hard selling to someone.
Michelle Carvill:
Absolutely. There's nothing like being at the call face, doing it, using these channels yourself at that very grassroots level to really understand the power of them. And a lot of what you're talking about there is networking, is bringing people together, is building those relationships, having those dialogs. And the beauty of, I suppose, the social technologies in that perspective is that you can do that without restriction, can't you? You're not in a car driving around the country to try and meet these people. You can do that very quickly, very efficiently, very effectively and move on to the next if it's a no. So from an efficiency perspective, they're very efficient tools.
Carlos Gil:
They are efficient tools, but I do want to say that social media, social networking, itself is time consuming. So I think there's a misconception though about social media, the end all, be all. If you create a Facebook page, and have presence on LinkedIn, you need to be on Twitter, but that, right there, is going to unlock the keys to the kingdom for unlimited business success, and it doesn't quite work that way.
Michelle Carvill:
No, it doesn't.
Carlos Gil:
So anyone who comes to me nowadays, and says, "Hey, Carlos I see what you do on social media. I want to have a brand, as well." The first thing I ask them is, "Why do you want to have a brand online? Why do you want to have a personal brand? What do you want that personal brand to do for you? And are you really willing to invest the time that it takes to really develop that personal brand?" Because it's taken me, now, the better part of 12 years of every single day using social media to connect, to network, to engage, to give value to those that follow me. That's something I want your listeners to have a comprehensive understanding of, and I write about this in my book, The End of Marketing quite a bit.
Carlos Gil:
The key to building a successful business today is in the relationships that you build. It's in the brand, also, that you build. But, first and foremost, as people, as humans we relate to other people. We do business with who we feel comfortable doing business with. And this isn't just a social media thing. This is, since the beginning of time, we have always gravitated to want to spend time with people that we enjoy spending time with. We want to do business with those that we trust, and we respect, and we like. And what social media does is it gives you the opportunity to get in front of other people through a virtual, an online standpoint to build that relationship without having necessarily be face-to-face.
Michelle Carvill:
Exactly. What's really interesting that I'm finding is that a lot of the relationships, a lot of the first impressions now that people will have of a person will be a digital impression. It will be their LinkedIn profile. It will be, maybe, their intranet profile if it's internally. Maybe it's their profile on the blog of the organization, or a profile of the partners within an organization. And so, that profile is a digital one. And it's interesting, because if that is the case, if you've got this online profile, it's a little bit like a website, isn't it? It's like, "Yeah, put the website up there, and build it, and they will come." But unless you feed that website, optimize that website, make that website attractive for people to want to visit, there's a reason to do that. Your personal brand, your personal profiles, pretty much, behave in the same way.
Michelle Carvill:
And if there isn't a reason to come and connect with you, or to engage with you, if you're not feeding, if you're not optimizing your profile, being useful, giving advice, being that attractive beacon to come to of knowledge, or thought leadership, or whatever that looks like, it's the same, isn't it? There is definitely that, "I've got my profiles," and that's it, tick the box. But, actually, you're right. There's a lot of work that goes into continually making sure that they are attractive places to visit.
Carlos Gil:
Yeah. Let me expand on what you just said that came to mind, and I say this a lot in my keynotes. Your strategy on social media should really focus on engaging more and selling less. We all understand, if you're on social media from a business standpoint, you're probably showing up to the party because you have something to sell, or you have something to offer. We get that. The reality though is that everyone has something to sell, something to offer. So what makes you unique? What makes you stand out? And that's, again, in the content that you share and how you conduct yourself. Think of social media as the world's largest cocktail party. You're never going to walk into a room and just, right out of the jump, start right hooking, and selling people on whatever it is that you do, or whatever it is that you sell, or what you have to offer, in my case, public speaker, author, marketing agency owner. I'm a Jack of all trades.
Carlos Gil:
But when I meet you online, that's not the first thing I'm going to tell you. I'm not going to say, "Hey, Cindy I just met you, go buy my book." No. I'm going to get to know you. I'm going to get to understand what it is that you do professionally speaking. What are some of your different challenges, your objectives in that. I might say, "Hey, here's some ways, if I was you, I would use social media. And, by the way, if you want to know more, I got a book, pick it up. And, if not, go to my YouTube channel. There's a lot of free content there for you, as well." It took me the better part of, I'd say, a decade to really find what my voice online was.
Carlos Gil:
When I create content that is more personal, it's entertaining, people don't want to see that stuff. Whereas, when I post content that's educational in nature, they're all about it, and that's what gets the highest engagement. That's what gets the most views. That's what performs the best on my social media, at least. And that's the beauty of this space that we're in, the time that we're in is that, what works for me, might not work for you, and vice versa. It takes time of putting yourself out there, building relationships, really finding a tribe to be in. So many folks thing that they have to have thousands of followers in order to be seen online, and that's actually false. You don't need to be, you can join communities, such as groups. I did that early on in 2008, 2009. I was joining a lot of groups on LinkedIn today.
Carlos Gil:
I'm a member of a lot of different groups and communities on Facebook, where I'm actively networking those groups on a daily basis. Twitter, that's the same thing. You can go on Twitter, right now, and you can run a search for whatever topic it is that you want to contribute to, and you can see what people are talking about. You can just jump right in those conversations, whether anyone follows you or not. Let's talk about executives for a moment. I personally work with a lot of C-level executives that are going through some transition in their career. They might be either recently left a C-suite role and they're looking for a new C-suite role. They might be looking for investing opportunities. Social media is where you need to be.
Carlos Gil:
We talk so much about these influencers being these young, hip, cool millennials and Gen-Z'ers, but from my standpoint, just being a businessman, myself, the real influencers are the C-suite. Those are the ones that have spent the last three, four decades working in the professional space. They, themselves are decision makers at businesses and brands that they represent and they have influence. So I consider C-level executive to be an influencer, but if they are not posting on social media, then I don't have access to engage with them. And that becomes a barometer of how influential are you really? And also your next opportunity, your opportunity could really be hindered or open, as a result of your presence online.
Michelle Carvill:
Exactly, exactly. And I think for some leaders, they're very well experienced in what they're doing, and there is a fear of almost getting it wrong. I mean, when I was doing my research around Get Social, which was positioned for leaders to support them through that transition. When I looked into what the challenges that they were coming against, it was very often fear of getting it wrong, not knowing the technology, and all of these things can be, not really knowing what to say, not knowing what they wanted to be seen as or known for, and did they have anything... I think there was a lot of people thinking that they have to go onto these channels and it's almost like standup comedy. They've always got to try and entertain everybody the whole time.
Michelle Carvill:
And, of course, there were different reasons why people want to follow different people. What would your advice be then to somebody, to a CEO, or C-level leader who is thinking of taking that jump? That is being, maybe, pressured by their marketing team, or HR team to step out. What advice would you give to them in the first instance?
Carlos Gil:
The first advice I would give to any C-suite executive that's on the fence about using social media personally speaking, aside from their company, is just get out and do it, and make yourself a little vulnerable. It's okay to put yourself in situations that feel uncomfortable and uneasy. Social media doesn't come natural. Let's face it, your average C-suite executive is probably somewhere in their 50s, if not 60. Social media is something they grew up with. They are not digital natives and that's okay.
Carlos Gil:
I suggest that you join a platform like Twitter, where on Twitter you can see what others are saying about your company. Swoop in and selectively engage with anyone that you think you should be engaging with. There's this misconception that I think a lot of brands have that your CEO's Twitter account needs to be a carbon copy of your newsroom or your website, and that in itself is wrong. I see this happen all the time where brands are literally, you can look at a CEO's Twitter account, where it looks like corporate comms wrote every single tweet. Every single tweet is perfect. The grammar's perfect. There's a link to where you can go to read more. And today's consumer can smell through the BS. They can tell when an executive, or anyone for fact of the matter, is being helped for how they're using social media, or if it's just a corporate sales pitch.
Carlos Gil:
The reality that people don't want to be sold to, they want to be engaged. This is where you have to make yourself a little vulnerable and go outside your comfort zone. Instagram is another platform where I think executives can kill it by using Instagram Stories, just to show a day in the life is like to bring their customers, their employees behind the scenes of what it is that they do. If you want to get employee adoption at your organization, it starts at the top. I work with a lot of brands personally speaking on launching their employee advocacy strategies and there's always this misconception that employee advocacy works from the bottom up, and that's wrong. It actually should work from the top down to where your executives are the ones that are taking the lead showing you how to engage properly as an employee/asset of the organization.
Carlos Gil:
I mean, again, there's so much opportunity for executives to transform the perception of their organization just by they, themselves, using social media, and especially in times like where we're at today with so much uncertainty and chaos happening in the world. This is the time for executives to really show their face and humanize their brand.
Michelle Carvill:
Absolutely. I couldn't agree more Carlos. Also, as well as stepping out into the wider audience, it's also about leading and listening what's going on within their own organizations, because often, I've spoken about this a few times on the podcast, often there's a disconnect between the CEO and the C-suite as to what the employees are saying and doing. And I've had a few people here where they've said, "They've listened just by jumping onto the channels and just listening initially." They don't feel comfortable doing anything, but just get out there and listen for a while and find your feet. Just listening, they found things like seeing employees talking about initiatives, sharing ideas, complaining, and just really opening their eyes to, "Wow. I didn't realize there was all this intel, just right at my fingertips, not just about what's going on in the external world, with our stakeholders, consumers and our wider market, but actually what's going on within our own team."
Carlos Gil:
Yeah. I'm so glad that you bring the intel piece out, because I often say that social networks, like Twitter and Instagram, are the world's greatest real time search engine. What I mean by that is you can go on Twitter, right now, and you can type in your company name, and see what's being said about your company in real time. Granted, if you represent a large enterprise brand, regardless of where you sit in the organizational chart, you have access to the same data as your boss does, as your competition does. That in itself is powerful. If you work for a smaller or mid-size company, you might not have the same number of mentions as an enterprise brand, but I can tell you what, let's say that you sell insurance, you can see in real time what people are saying about insurance.
Carlos Gil:
Whatever product or service it is that you sell, you can do research on Twitter, and in real time, see what people are saying about it. And the beauty is that you can have direct conversations. When you really think of how social networks operate from a data standpoint, you can reverse engineer marketing altogether and instead of making marketing about you promoting your product or service outward, you can actually do the reverse and see what people are saying about your product and service, and then pull that data in and who's talking about it, and then go directly to the people who are interested, which is fantastic.
Carlos Gil:
Basically, you have warm leads right in front of you, at your fingertips, and this is what most marketers, still in 2020, do not realize. I try to drive this point home through The End of Marketing, which, if you haven't read it, it's a fantastic book, and it gets so much just knowledge on. And I thought to myself in walking reading through the knowhow and the steps as opposed to just giving you the theory. One of the things that I spend a good amount of time writing about, and even through my keynotes, teaching others about is just what I'm sharing with you here, which is using social networks and less about posting content, and more about having another great resource, including Instagram.
Carlos Gil:
You can go on Instagram and you can just type in places, and go to any city, and you can see what people are posting in that city. You can build a relationship directly with them. You can start engaging. I'll give you an example. I was in Canada recently doing a speaking engagement, and I met a real estate agent at this conference, and I immediately told her, "What you need to do is you need to go to the airport in Alberta, on Instagram, and every single time someone posts a new piece of content, just reach out to them and introduce yourself and say that you're a local real estate agent. And welcome them to the area. And offer them any help and essentially any advice they might need." It's not a lot of people. I think this is what marketers and people who use social media think. That this is going to be a whole lot of work and it can become a job within a job.
Carlos Gil:
Most times, if you just dedicate an hour a day, you can get a lot of activity done. And that one hour, in the course of a week add up. Those activities in the course of a week add up. And oftentimes, we don't need necessarily to be getting thousands of sales from social media, but in the case of a real estate agent, if you get one or two extra sales a month, or a quarter, just because you spent one hour a day working Instagram, that in itself is going to pay itself tenfold. I'm a big proponent of using social media from a data gathering standpoint, and really just using these social networks to be able to identify who's speaking about my business. If they're not speaking about my business, are they speaking about my industry that I serve? And then just going forward and having dialog with them.
Michelle Carvill:
Absolutely. And that's a smart way, isn't it, of utilizing the competences that are there, readily available, for us. What would you say, Carlos, in all your years of being active in this space, has been your biggest learning so far? Anything you wish you'd known at the outset that would have made life easier, simpler for you?
Carlos Gil:
That's such a good question. I would say to not put everything out there. I think that while I'm a big proponent of using social media from a professional standpoint, I think once you start putting everything out there from a personal and professional, then you're opening up a Pandora's box. I think that's something that I wish I would have been told earlier on. I value my privacy a lot more now, then when I first started using social media. And it would take me a while to really identify and realize I use social media for work, for business. This is my sandbox, professionally speaking. But, personally, the older I get, I try to keep my family time, if you will, to myself off of social media. And I would say that's a thing I would recommend to anyone out there is really try and keep church and state separate.
Carlos Gil:
I get it. It's social. You want to share everything. you got platforms like Facebook, but, in my case, when my Facebook profile friends are colleagues, for the most part, then the lines between personal and professional get blurred. I say again, if that's you and how you want to use these mediums, if there's something you don't mind putting everything out there, but I would say keep some time for yourself. But other, real critical aspect, is you can't just rely exclusively on social media in order to do business with people. People are still old school, and I use this term throughout the book, old school rules gives school tools. Big things are still done, very much, based on a handshake, based on who you know, who knows you and, again, who likes you.
Carlos Gil:
Knowing that, you need to use these tools to identify people that you want to do business with, in some cases, strengthen and solidify relationships, but you can't rely exclusively on social media. You still need to go offline. In these times that we're in, it's challenging to go offline and meet with people, but I'm confident for humanity's sake that we will get back to the point that we'll be able to travel, to openly meet people, and go to gatherings. That's what I do, annually about 50 speaking engagements a year. What I have found is that the speaking engagements, actually, meeting people in person, is what makes them successful, because people are seen in the flesh. And then, what happens, is that they follow me online. And then, when they follow me online, they're like, "I already saw this guy speak. I like his vibe. I'm going to follow his online content." Do you think you need keys? Do you think you need value?
Carlos Gil:
And then, when they find the window there to do business, they reach out to me. Which, again, I'm all about growth hacking the system. I'm all about reverse engineer marketing and sales. Then I am not actually out selling to you, I'm just giving you value. I'm giving you content. And then, when you want to do business with me, you come to me. We're already connected. That's the key. You have to be connected and somehow you have to get on people's radar. I know I just spit out a lot of nuggets there, but that's what I want your audience to realize is that social media is not the end all, be all to business. You still have to go out and meet people.
Michelle Carvill:
Absolutely. And there's lots of different way, isn't there? Social media is not a lone wolf, and there's lots of ways to build that share of mind, so that, like you say, you're doing various activities that are growing that share of mind. So that when somebody is ready to do business with you, you're the natural choice, because they've either read your book, they've seen you, you've given value to them. And it's taking them through the consumer journey, isn't it? If we think about that marketing funnel is growing awareness and then taking them through consideration, and all of those elements, until they come through to conversion. Regardless of how long that conversion funnel might take, that's what you're doing. You're staying present and you're building that share of mind.
Michelle Carvill:
That's an important thing to consider. Just finally then, Carlos, I like to bring a human element to the podcast, so we can find out a little bit more about our connected leaders. I ask three questions and they're very quick fire questions, so this is top of the head stuff. Some of the questions are quite enormous, and given the time that we're in at the moment, it would be really interesting to... There might be some obvious things that you'll say. But, I'm going to ask these questions to you, is that okay?
Carlos Gil:
We'll do it.
Michelle Carvill:
Let's go, okay. The first question is, if you could change one thing in the world what would it be?
Carlos Gil:
If I could change something in the world, I would change kindness. I think that, as a society, we need to be more kind with each other and empathetic, especially in times where we're at now. I mentioned before, there's a lot of uncertainty and chaos happening in the world, so I would just say, overall, we should be nicer to each other.
Michelle Carvill:
Yeah, I love that. That's great and it's a good lesson, and not just now, but let's hope that all this wonderful kindness and compassion that's starting to be cultivated in support of one another continues, because there are some positives coming out of this chaos. Okay, that's wonderful. The next one, as a writer, do you read a lot of books as well, Carlos?
Carlos Gil:
I do not. I have to candid with you, I do not read many, if any, books. I consume a lot of content online, go figure. I read a lot of articles and thought leadership, but in terms of reading books, I can't say I read many.
Michelle Carvill:
Okay. I was going to say, which book have you read recently that's inspired you, but I get thrown off track, if people don't read. I just assume everybody... Instead, your question is, which piece of music is currently inspiring you?
Carlos Gil:
That's a good question. I'm a big hip-hop and rap music fan. I love Dre. I like rap music a lot. And anyone that follows me, they feel that and see that, just from my vibe and the content I put out. But I don't listen to rap music, when I get ready to speak, or when I sit down to write, or really when I work. I like a lot of jazz, blues, I've been listening to a lot of violin lately, and I think, maybe, again it's just the times that we're in. I'm looking for something a little bit more chill, a little bit more soothing. But even then, when I get ready, people ask me this question like, "What do you listen to to get hyped before you go out on stage and do a talk?" And I tell them I listen just like chill vibes, just some music that gets me in the zone, where it doesn't get me all hyper and hyped up. Because, naturally, I'm a real high energy person on the stage, so I save that energy for when I'm in front of an audience, instead of when I'm by myself in my own quiet time. I like to just mellow out.
Michelle Carvill:
Okay, cool. Lovely. Last, but not least, what's the best piece of advice you've been given to date?
Carlos Gil:
So many people gave me good advice, and I give credit to my dad in the acknowledgement of my book, because my dad growing up always shares keywords of wisdom with me. And one of them that has always stood out and I let other people know is the worst of the fears is really the fear that you anticipate. So regardless of what the situation is, if you go into being fearful and anticipating fear, then most likely you're going to fail or you're going to be scared. But if you don't anticipate fear, and you just go into the situation to see what comes out of it, then you'll be able to, at least, operate without being held back by fear.
Carlos Gil:
Something that I learned a long time ago is that you need to take risks in life and see what happens. When I was 25 years old, and I shared with you before my story briefly of losing my job starting up a business, it was a few rough years of my life. I didn't make any money. It hurt my finances. It hurt my family dynamic. And it really was straining on me overall, but I pushed through it. And it was the result of pushing through the hard time in life that's gotten me to this point, where I can look back and say I've done some really cool things throughout my career. I'm a bestselling author. I've worked on LinkedIn. I speak at all these different events. I have a brand online. None of that would be possible, if it wasn't for me taking risks and taking chances.
Carlos Gil:
I'm of the belief that there is no such thing as failure. There's learning lessons, though. If you set your mind to do something, it doesn't work out, you don't necessarily fail, whatever you learn from that situation is what you walk away with. And as long as you're always learning, then you're always winning.
Michelle Carvill:
Yep, I love that. Fantastic. And I think there's another excellent piece of advice. I loved the analogy from your dad. Again, I think, in there that you'd rather be the head of the ant, than the tail of the elephant.
Carlos Gil:
Always be at the front, never be at the back.
Michelle Carvill:
Yeah, yeah. And, also, be part of something small, but leading that, rather than be the back of something enormous, as well.
Carlos Gil:
Correct.
Michelle Carvill:
Love that.
Carlos Gil:
100%.
Michelle Carvill:
Yeah, love that. That really stuck with me from the book. I thought that was great. Anyway, Carlos, it's been an absolute pleasure to hear and share with you.
Carlos Gil:
Likewise.
Michelle Carvill:
Fellow author, fellow social media advocate. It sounds like across the waters we're spreading a very, very similar message. It's a real joy to do this. I know we were meant to meet, but, of course, circumstances mean that there's no flights, and things like that. But it just shows you that technology, in many ways, is still connecting us.
Carlos Gil:
Absolutely. I appreciate the opportunity and I want to invite anyone of your listeners out there to connect with me on social media. You can find me at CarlosGil83 on Instagram, as well as on Twitter. I'm very active on those platforms, as well as on LinkedIn. And if you want to get a copy of The End of Marketing, you can find it on Amazon, or you can go to endofmarketingbook.com.
Michelle Carvill:
Fantastic. And I will make sure that I put all the relevant links in the show notes for everybody. Links to Carlos' social media, links to get the book and, indeed, his online sites.
Carlos Gil:
Excellent.
Michelle Carvill:
Carlos, it's just left to say thank you and goodbye.
Carlos Gil:
Thank you so much. I appreciate your time.
Michelle Carvill:
You've been listening to the Get Social Social Connected Leader podcast. Thank you to my guest and, indeed, thank you to you for tuning in. Please do feel free to share the podcast with colleagues and friends who you think will enjoy it. And, indeed, subscribe to tune in for more episodes. You'll find the podcast on all the usual platforms, and all episodes are also on our website, carvillcreative.co.uk/podcasts. You'll also find some really useful digital and social resources on that site too, so be sure to check those out. For now, from me, Michelle Carvill, your host on the podcast, thank you so much for tuning in, and goodbye. P.S., if you're a business leader with something to share around digital and social technologies, and you're keen to be a guest on the podcast, then I'd love to hear from you. You can email me Michelle at carvillcreative.co.uk.