Are you falling prey to ‘Cobbler’s Shoes’ syndrome?

Let me explain what I mean.

You may have heard the saying, ‘the cobbler’s shoes are always the worst heeled’ – meaning that whilst we’re good at giving great advice to others, and helping others to succeed, we don’t necessarily take or action our own advice.

I haven’t blogged for a while on the Carvill site as I’ve been head down writing my third book. Believe me, there are literally hundreds of stories and insights I’m going to be sharing once it’s over the line, (and it nearly is), but for the past 6 months any writing focus has been purely on building great content for my chapters.

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MarketingMichelle CarvillMarketing, pricing
The Gift of Experience – Knowing where to tap

In a time strapped world – where time is precious and a rare commodity, it’s no surprise that when valuing our services – we focus on the time it takes to do something, rather than the time we’ve invested to know how to do something. And the impact we’ve created.

Just this week I was reminded of the value of experience.

Heading on a train to a client ‘inter-agency’ meeting, I had arranged to travel with the person who heads up the client’s PR agency.

As you would expect, we spent the first part of the journey chatting about work, busy lives etc etc.

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Business Development, Life Lessons, Meaningful MarketingMichelle Carvillexperience, price of experience, pricing, value based billing, value based fees, value based marketing
TAKING RISKS –THE MORE YOU PRACTISE THE BETTER YOU GET?

Ok, so before we begin, two things: firstly, I read a lot. Since my time at business school -1996, when I HAD to read copious amounts of business books, the habit has continued and I’ve read about a gazillion.

Secondly, for the past 10 years I’ve been playing French Tarot (nothing to do with the telling of fortunes – it’s a strategic French card game).

Ok – so ‘what’s this got to do with risk’? I hear you ask – well, read on…

Many business books focus on strategies, tactics, methodologies, implementation, best practice – and ultimately people. The people who have thought bigger than big picture, the leaders, the game changers, the restless never satisfied-ers, the entrepreneurial – the innovators.

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Business DevelopmentMichelle CarvillBusiness development, courage, entrepreneurial, innovation, risk, risk-taking, self-development
STOP ‘Social Media’ RIGHT NOW!

You or your business may already be fully engaged with social media. All may be going brilliantly. Your social activity is a huge success. Your audiences are engaged. Your campaign and channel strategies thriving. Your ROI clear and positive. If this is the case, then STOP reading this article, as it’s not for you.

This article is for those that are frustrated with social media activity. That frustration may manifest from personally feeling that you’re not doing enough, not knowing where or how to start or that you’re just not getting the results you desire. Or it may be the case that you’re frustrated that social isn’t being given any headspace in your organisation. There isn’t any buy in from the CEO or senior management.

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Marketing strategy, Social Media MarketingMichelle Carvillclient communications strategy, client engagement strategy, communication strategy, customer engagement strategy, customer feedback, customer outreach, engagement strategy, social CEO, social media, social media advice, social media and leadership, social media blocked, social media CEO, social media marketing, social media ROI