A few weeks ago, I decided to set up Social Souls. A private group specifically for people who have questions around social media or digital marketing.

Why set up a group? Well, pretty much, on a weekly basis, I get an email or a message asking me a question. Largely, the message goes something along the lines of…

‘Hi Michelle – in your capacity as social media ‘queen’, ‘guru’, ‘expert’ … (of which I am none by the way), … what do you suggest…, how do I do…, do you know how I…? Etc, etc.

You get the picture.

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