Cutting through the noise on Twitter – and capturing key conversations

It’s estimated that there are now over 160 million tweets posted each day on Twitter. And of course, as a Tweeter, the more people you follow the more ‘noise’ you’re going to have entering your Twitter feed.

Even initially sceptical businesses are now beginning to open their eyes to the fact that, in the right hands, Twitter has the potential to be a far reaching and resource rich channel – so it’s ever likely that the number of Twitter users will continue to grow, at a pace, turning the volume even louder.

Therefore, savvy Tweeters want to cut through that noise right to the heart of key conversations.

Effective marketing works best when it’s targeted – and the beauty of some of the many Twitter resources now available, is that they allow you to do just that.

In our blog post ‘Tweeters are you Tracking your Keywords’ – we suggested some of the keywords you can be ‘tracking’ – and since that time we also created a Twitter feed aptly titled:

‘I am looking for a’ - see @iamlookingfora .

This feed is dedicated to capturing any conversations where the user is making ‘requests’ for information:

• I am looking for a (new website designer)
• Can anyone recommend (a wedding planning in Berkshire)
• Does anyone know a (great hotel in Brighton for families)

And other related keywords… you get the drift. The feed is dedicated to watching ‘request’ style keywords, which we at Carvill Creative

• Watch
• Filter

and then

• Share

Share with our clients and contacts where relevant – make recommendations, and then share generally by retweeting.

Why are we doing this?

As an agency managing Twitter feeds for clients, we’re already watching the platforms – which is indeed time consuming.  So we’re making the most of our ‘vigilance’ and sharing other request gems that come along.  We like the share – and totally advocate the power of Twitter, if used properly – and this feature is a great way to do that.

So, you can save yourself the ‘watching of many’ by simply following: @iamlookingfora

as it’s a dedicated feed to all ‘requests’.

Another element we now also build into our feed is the hashtag concept. #RFR is being used in some cases for the same purpose – however, not all Twitter users understand the concept of the hashtag – and so the @iamlookingfora feed not only pulls in the #RFR but also captures general ‘written’ requests too.

There are other feeds to watch too… There’s also now @msrfr and @socialmediarfr – again, watching request feeds.  So again, ones to follow.

Keep an eye on those conversations to ensure that you’re capturing leads. And if you don’t time, resources or inclination – and want to outsource your social marketing activity, then of course, check out our social media management packages.

@Michelle Carvill is owner and Marketing Director at Carvill Creative – the online visibility experts. A digital marketing and design agency based in Maidenhead, Berkshire.  The agency covers all aspects of online visibility - covering social media marketing and social media training, user focused website planning and conversion focused website design.

For marketing and social media advice – view the Carvill Creative Blog