Name
*
First Name
Last Name
Email Address
*
Phone Number
*
Business Address
*
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
Who will be responsible for approving our designs? Ideally, this should be the responsibility of as few people as possible. The most brilliant concepts can be compromised beyond recognition if the opinions of too many people have to be incorporated.
Type of company
Number of offices/outlets
1. What is the exact wording to be used as your logo?
*
2. What are we branding?
3. Is this a new brand?
4. Is this a re-brand?
5. What is your product or service?
6. What’s your business about?
This is just a short statement to tell us about the business idea: when you started, what you stand for and where you see your business in the future
Who are your clients/customers?
A. Business to Business?
What type of businesses? (eg law firms)
Likely size? (eg local, national, multinational)
Any geographic or ethnic considerations?
Likely decision makers: male or female/likely age/likely position within the organisation?
B. Consumers/general public?
Age Group?
Male Female?
Status (Eg Student, mother, professional, retired)
Special interests or values? (E.g. fishing, environmental issues)
Who are your competitors?
Please include web addresses if possible
Now tell us how you will outflank the competition
What makes your product or service different, what’s your unique selling point?
Your logo should project those values and characteristics which you would like people to associate with the product/service you offer. Please try to choose a maximum of four..
Should your product or service appear to be:
LIKELY USES
Where is your logo likely to be applied?
Which of these are most important and would you like us to quote for designing them?
Is there anything in place which we should be aware of?
For example:
Identity of parent company/authority
Colours of existing vans, uniforms, interior design schemes
Existing website or format of shop signs
Are there any identities you admire which have some relevance to your own product/service?
Are there any colours you would like to use or to avoid?
Identities you dislike?
Do’s and Don’ts
Any deadlines coming up?
Any other useful information
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