#GetSocial – 90 Day Program
Designed for leadership teams, communication teams and marketing teams.
This program delivers a ‘digital leadership transformation program’.
Focusing on 'The Future of Leadership and Harnessing the Power of Connected Communications'
The program covers: Training, strategic planning, execution planning, implementation, accountability and ongoing support.
Training explores:
The changing landscape
Impact to us as connected consumers (both internally as employees and externally).
How to harness the power of connected communications - looking at channels and relevant platforms (practical application)
Employee engagement - harnessing the power of connected employees
The power of listening and tuning in (the gold is in the listening, how to listen on different platforms)
Lessons from connected leaders (real world examples)
The Connected Leader Playbook
Strategic Planning covers:
Developing individual digital strategies aligned with organisational objectives.
Execution Planning covers:
Developing a practical framework for tactics: including content pipeline planning and developing, social media activity - aligned with objectives.
Accountability and Ongoing support:
There will be regular check-ins and professional support throughout the 90 Day Program - trouble shooting and generally keeping activities and actions on track.
PROGRAM FEES
Program fees may vary dependent upon the level of tailoring to your specific needs.
The standard 90 Day program includes a one day on-site fact find and training session, monthly review meetings for month 2 and month 3. Planning bi-weekly calls with individuals/teams to check progress and trouble-shoot. Access to ongoing support.
Program fees for the 90 Day program: £1997.00 (+VAT) per person. (Based on minimum 5 attendees).
The #GetSocial 90 Day Program for Leaders provides a comprehensive and tailored training/coaching solution.
The #GetSocial 90 Day Program for Leaders provides a comprehensive and tailored training/coaching solution.
Assessing your specific goals and digital and social media literacy.
Mapping out a comprehensive training path covering: objectives, message, online
visibility platforms, digital footprint, content, organisational alignment, safeguards, risk,
ROI and implementation.
Planning, execution and implementation.
Ongoing expert coaching and mentoring support.
How the program is organised:
Section 1:
Situation Analysis. Face to face fact find session assessing objectives, competency and full situation analysis.
Section 2:
Strategic Planning and Upskilling.
Strategic planning in alignment with organisational objectives and practical implementation planning. This may also include specific platform training as required.
Section 3:
Implementation and Accountability.
Ongoing review of implementation and accountability sessions.
Bi-weekly coaching / support calls.
Direct support fully available throughout the engagement of the program..
What’s included in thE #GETSOCIAL 90 DAY Program
Introduction to the digital landscape and what it means for leaders.
Changing behaviours – ‘the Super powered’ consumer and where digital technologies fit in along the ‘customer journey’.
Reviewing your digital footprint and your digital IQ.
Exploring your why, your purpose and what that means for digital communications.
Understanding your role in the context of organisational activity.
Getting clarity on messaging and personal brand values.
Understanding key social media channels: Twitter, Facebook, Instagram, LinkedIn, Youtube.
Practical examples of how social media is used for leadership communications.
How listening and monitoring via social media aids better business decisions.
Selecting and developing your personal platforms: Social media account set up and structure, intranets, blogs. (And reviewing any internal platforms).
Do’s and don’ts of digital communication and how it differs platform to platform.
How to manage conflict on digital channels.
How to build positive connections on digital channels.
Content strategy: You are what you share. The practicalities of content curation and development. Tips for communicating effectively online.
Getting started: The practicalities of implementation, resources: time, competence, team.
Measuring what matters: KPI setting and monitoring impact and performance.
Development of your 30 / 60 and 90 day action plan.
Accountability check-in planning
Resources include:
Books: Get Social / The Business of Being Social / Myths of Social Media
Checklists
Digital IQ Scorecard
Range of exercises
90 Day Plan Template
Content Planning Template
Recordings of any webinars / online program training where relevant.
Program deck
Accountability calls
About Michelle Carvill
Michelle Carvill is an award winning strategic marketer, digital agency founder and four times published author in the social media strategy arena. Within Carvill Creative she develops and drives marketing strategy for clients - and leads a team of digital marketers and social media managers.
‘#GetSocial – Social Media Strategy and Tactics for Leaders’, was a Finalist in the 2019 Business Book Awards - Leadership category helping leaders and game changers to understand social media from a strategic perspective and gain confidence with the social technologies and digital transformation
Social and digital technologies continue to pervade our lives and social media is fast becoming a leadership core competence. Ignoring social technologies is no longer an option. Therefore, Michelle’s mission is two-fold;
1) Educating organisations, leaders and leadership teams about the social landscape and the competitive advantage social media and digital transformation can bring and helping them to ‘get social’ with confidence.
2) Helping organisations and people to get back to the heart of marketing, uncover their ‘golden thread’ (their underpinning values), so that they can connect with relevant audiences and share ‘brand story’ effectively via digital channels.
Over the last decade Michelle has championed social media for businesses, educating, implementing, managing, coaching, training and consulting literally thousands of people across a range of events and organisations, including the BBC, PWC, LinkedIn, ACC, Air Products, Norbord Europe, Tottenham Hotspur Foundation, Oxford Farming Conference, PR Week, ICAEW, CIM, IDM, a number of leading Universities and Colleges. Her insights, models, frameworks and know-how are based on years of experience, learning, testing, adapting, tuning in and understanding what really works.
Michelle is known as a genuine thought-leader in the digital and social media marketing landscape. She is a regular contributor to BBC Radio, the Institute of Directors, CIM and numerous magazines and trade journals as an expert in the field of social media and digital marketing. She is a Course Director training for The Chartered Institute of Marketing and in 2020 was voted one of the Top 100 B2B Marketers by Think360.
Who we’ve worked with
What PEOPLE SAY…
“I attended an event hosted by Linked-In that focused on digital literacy and the Social CEO. Michelle was informative, engaging and motivating all at the same time. She encouraged some of the more timid leaders to get more involved and gave clear examples of how and why it is important to be social. I came out of the event motivated and enthused to work harder on my social profile.”
Carl Marotta, CEO, Skills Alliance
“Michelle came in to reinvigorate our social media strategy; starting from a low base, we needed some motivating facts, great case studies and reason to believe that social matters. Going through a rebrand meant that this activity is extremely important to us strengthening our new positioning and widening our client base. Michelle was able to provide some great tips and evaluation of where we are, to help us action plan our activity for the future. Really useful.
Sabrina Qureshi, New Business Director, Motif
“Michelle has this wonderful ability to put her audience at ease and engage them from the off. We asked her to deliver a short talk to a group of in-house lawyers on managing your own personal brand - not always an easy subject to engage lawyers on! She did it brilliantly and in a limited time slot. It was interactive, thought-provoking and delivered with Michelle's positive yet calm style. Michelle is a natural. She can flex her style to meet audience needs whilst maintaining interest and engagement on a subject she is truly an expert in.”
Claire Debney, Founder/Owner, MOSAIC Mentoring
“Michelle led a brilliant session for my client, Motif, on grappling with all things social media. Her focus and encouragement during the session was brilliant and everyone who joined in was incredibly positive and felt ready to put Michelle's good, smart advice to work. Look no further for a social media guru! And thank you again.”
Imogen Osborne, Owner, The Pulse Business
"Michelle is a knowledge expert on the topic of marketing and social media - she really knows how all the various social networks/sites work, and how they can be used strategically to achieve business objectives. Her event was constructive, full of practical and implementable action plans / info / tips and delivered in a really friendly approachable manner."
Andrew Dobson - Senior Marketing and Innovation Professional
"As a digital marketing consulting, there are very few people I would trust to talk to my clients about social media and digital communications. Michelle is one of them. Her book, Get Social, proves why."
David Miles, Founder and CEO
"Michelle has done some great work with my team and a number of events and webinars with our clients. She shared her wealth of knowledge around how leaders, and specifically CEOs should be social. We learned a lot and our clients felt it was extremely valuable and gave extremely positive feedback. Thank you Michelle."
Ollie Sharpe, UK Senior Sales Manager, Search and Staffing, LinkedIn
"I attended a full day event delivered by Michelle. She is an excellent presenter and provided very valuable insights in a fun and enthusiastic manner. I would recommend anyone wishing to find out more about social media and digital communications to attend one of Michelle's events as she is an expert in her field."
Joanna Birch, Business Development Manager, Infinigate UK
"Actionable, Interactive, Engaging and Empowering - One of the best professional Social Media trainings I ever have taken. Highly recommended."
Michael Lindner, MBA Manager Alliances & Channels, Oracle Marketing Cloud, Germany/Switzerland/Benelux/Nordics
“I strongly recommend you follow and engage with Michelle Carvill – a genuine thought leader.”
Dan Dackcombe, LinkedIn Global Director – Search and Staffing.
“Michelle is ahead of the game when it comes to marketing strategy and digital communications, so when you’re working with Michelle, you’re already future proofing your business.”
Grant Pierrus, Founder, Director – The Interior Style Hunter
On behalf of the board of ACC Europe, I would like to thank you for participating as a Speaker at our Annual Conference in Rome. Your session contributed significantly toward the success of our Conference and we gratefully acknowledge the time and energy you devoted in developing your presentation. Thank you for the knowledge and expertise you have shared with our delegates and we hope to see you again at our next Annual Conference.
Mercedes Carmona Mariscal President ACC Europe
“Michelle is engaging, fun and relevant. Her perspective is original and always leaves you with food for thought. Her delivery and style is upbeat and energetic. She will get even the most reluctant spectator onboard and interactive. I have had the opportunity to listen to Michelle speak at various legal industry conferences (including the Association of Conference Counsel) and have had the pleasure of working with her after we engaged Michelle to speak at some of our own events at MOSAIC. Michelle will exceed all your expectations, time and time again.”
Emma Sharpe, Co-founder, MOSAIC Mentoring
“Michelle is f.a.b.u.l.o.u.s. You will leave your training feeling energised and inspired to take action after spending time with her, whether you are talking digital marketing or social media – or not!”
Sarah Kerrigan, Social Media and Digital Marketing Training, Jellyfish
“The line up for this marketing conference was very impressive, for me Michelle's presentation really stood out for many reasons. Michelle understood the audience, the target market. She had experienced many similar problems so her insights resonated with most of the people there. The talk was full of valuable, relevant information to take away, it's a great thing when people freely share their expertise and knowledge, built up over the years - it shows that they are genuine thought leaders in their industry with something different to offer. Would highly recommend Michelle as a guest speaker, her friendly, relaxed style managed to cover a lot of the issues one encounters when running an SME”.
Floyd Sayer, Art Director, Flomotion
“Michelle walks the talk – a 3 times published author of social tech. If it’s a marketing and communications challenge, Michelle’s the person to get clarity from and help to make it happen.”
Elizabeth Floyd, Digital Consultant
“I have a much clearer bigger picture and critically, a more focused, week by week action plan for the steps I need to take.”
Diane Kenwood, Founder, These Are The Heydays
“Michelle was a very brave and 'human' speaker. I loved the way she wore her vulnerability to help others. Clearly she is a very successful lady but her openness surrounding her story of panic attacks and anxiety was humbling and made others feel at ease. Thanks so much for sharing your story.”
Ann-Marie Gilbert, Digital Trainer & Public Speaker, Pink Moods
TRAINING Program Fees
This transformational and comprehensive training program is from: £1997.00* (ex VAT) per person, with a minimum of 5 delegates.
To discuss your specific requirements simply Get In Touch.
*Training program fees may vary dependent upon the level of tailoring to your specific needs.