Bamboozled by oodles of data? Time to measure what really matters. Analytical Tools, Marketing, Marketing strategy, Meaningful MarketingMichelle CarvillApril 14, 2016analysis, big data, little data, marketing data, marketing metrics, marketing strategy, objectively driven metrics
Social Media – What’s the Real ROI? Marketing, Marketing strategy, Social Media MarketingMichelle CarvillMarch 23, 2016big data, little data, measuring social media, social media, social media advice, social media data, social media marketing, social media measurements, social media metrics, social media metrics criteria, social media metrics framework, social media ROI, socialmediaROI
Meaningful marketing – right message, right person, right time Marketing, Marketing strategy, Meaningful Marketing, Online Content, Social Media MarketingMichelle CarvillNovember 18, 2015customer research, customer segmentation, customer targeting, direct mail strategy, marketing advice, marketing communications, marketing strategy, right message, right person, right time
